How to make a splash in social media: Alexis Ohanian on TED.com

n a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale's rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age. (Recorded at TEDIndia, November 2009, Mysore, India. Duration: 4:27)