I developed this model of hegemony and counterhegemony from the writings of Italian Marxist Antonio Gramsci and subsequent theorists such as Raymond Williams and Todd Gitlin. Starting in the middle and working clockwise, the model indicates that coercion is the least important component of hegemony, which is primarily a transparent process, as indicated by the boxes with dashed outlines. The dashed arrows indicate that outsiders who do not negotiate are marginalized, and those who still do not conform become part of the counterculture, which may launch a counterhegemonic effort to regain power. The counterhegemonic process is represented by the shaded boxes that flow counterclockwise from the counterculture box.
The Quiet Convergence of Power, Culture and Computers
A graphical summary of a Ph.D. dissertation by
Michael D. Dorsher
Awarded First Place at the University of Maryland's Graduate Research Interaction Day
April 22, 1999