HEBEMONY MODELED

I developed this model of hegemony and counterhegemony from the writings of Italian Marxist Antonio Gramsci and subsequent theorists such as Raymond Williams and Todd Gitlin. Starting in the middle and working clockwise, the model indicates that coercion is the least important component of hegemony, which is primarily a transparent process, as indicated by the boxes with dashed outlines. The dashed arrows indicate that outsiders who do not negotiate are marginalized, and those who still do not conform become part of the counterculture, which may launch a counterhegemonic effort to regain power. The counterhegemonic process is represented by the shaded boxes that flow counterclockwise from the counterculture box.

Hegemony Online
The Quiet Convergence of Power, Culture and Computers

A graphical summary of a Ph.D. dissertation by
Michael D. Dorsher

Awarded First Place at the University of Maryland's Graduate Research Interaction Day
April 22, 1999

Abstract Questions and Definitions Hegemony Modeled Hypotheses The Survey Form The Rating Scale Criteria for Coding Web Pages Examples of Hegemony Online Tally of Online Destinations Chosen

Graph of Hegemony Online Usage Graph of Usage, by Race Graph of Usage, by Sex Graph of Usage, by Gender Regression Graph of Usage, by Alienation Results of Multiple Regression Conclusions References