Friday, July 02, 2010

The Israel Project’s Secret Hasbara Handbook Exposed


The first step to winning trust and friends for Israel is showing that you care about peace for BOTH Israelis and Palestinians and, in particular, a better future for every child. you must start with empathy for BOTH sides first.
The first thing we learn is that this passage is empty meaningless drivel. Its' political three-card monty, card which isn’t there at all, a sham, no substance

shamelessly lifted arguments from MEMRI, and former Mossad officer, Itamar Marcus’ Palestine Media Watch. Throughout drips noblesse oblige and fake concern for Palestinian children

“As a matter of principle, we believe that it is a basic right of children to be raised without hate Palestinian leaders should take textbooks out of classrooms that show maps of the Middle East without Israel and that glorify terrorism.” Palestinian leadership pushes a culture of hate that encourages even small children to become suicide bombers.

As a matter of principle I believe that no child (Israeli or Palestinian) should be raised in fear that their mother, father, sister, brother, grandmother or grandfather could be killed for no other reason than they happen to be in the wrong place at the wrong time and a frightened, trigger hungry 18 year army recruit decides to make an example of them.

As for maps, show me a single Israeli textbook that features a map of Palestine
any acknowledgement of the millions of Palestinians who live in the Territories?

Suicide bombings were a serious phenomenon in years past. Frank Luntz’s agitprop, he’s living in a time warp. the first Intifada (circa 2000).

differentiate between the Palestinian people and Hamas. Hamas is a terrorist organization – Americans get that. It sounds like you are attacking the Palestinian people (even though they elected Hamas) rather than their leadership.

dubious distinctions, “even though they elected Hamas.” Of course they elected Hamas. That’s precisely the point

WORDS THAT WORK

leaders who do not simply take hundreds of millions of dollars in assistance from America and Europe, put them in Swiss bank accounts. They want roads, not rockets.”

passages devoid of accuracy. embezzlement is from the days when Yasir Arafat
and rampant Fatah corruption.

roads? They’d like some of those wonderful Israeli bypass roads that run directly through former Palestinian farmland and whisk settlers from their settlement homes to their jobs inside Israel proper. The same apartheid roads which are off-limits to Palestinians.

MORE WORDS THAT WORK

Israel recognizes that peace is made with one’s adversaries, not with one’s friends. But peace can only be made with adversaries who want to make peace with you. Terrorist organizations like Iran-backed Hezbollah, Hamas, and Islamic Jihad are, by definition, opposed to peaceful co-existence

amazing insularity, absolutely no conception that Palestinians feel precisely the same emotions as Israelis.

no awareness of the dark irony of this statement

civilized people do not target innocent women and children for death.”

any concern for the “innocent women and children” of Gaza who were slaughtered in their hundreds during the Gaza war? No, of course not.

unintentionally comic discourse

Don’t pretend that Israel is without mistakes or fault. It’s not true and no one believes it.

Admit Israel make mistakes. Don’t specify them. Change the subject as quickly as possible and hope no one notices what you’ve just conceded. And then point out how much more guilty the Palestinians are

Use humility. in trying to defend its children and citizens from terrorists that Israel has accidentally hurt innocent people. I’m sorry But what can Israel do. If America had given up land for peace – and that land had been used for launching rockets at America, what would America do?

Use fake humility

Pretend that Israel is the U.S. and that there has been no Occupation and no injustice perpetrated against Palestinians. Pretend their lands have not been stolen. Pretend they have not been turned into refugees in the hundreds of thousands. Pretend that Israel has a right to expect Palestinians to behave like Canadians or Mexicans, who have not had a border dispute with the U.S. in 150 years.

more fakery in the guise of concern. And note the conflation of American Jews with Israelis as if we are them

WORDS THAT WORK

“Are Israelis perfect? No. Do we make mistakes? Yes. But we want a better future, and we are working towards it. And we want Palestinians to have a better future as well. When the terror ends, Israel will no longer need checkpoints security fence.”

there is no terror on the West Bank, yet 500 checkpoints remain there. Why?

money quote that the lobby is running scared

Jews and Israelis no longer perceived as the persecuted. Israelis are often seen as the occupiers and the aggressors. It is critical that pro-Israel spokespeople not come across as supercilious or condescending.

More unintended irony:

WORDS THAT DON’T WORK

“We are prepared to allow them to build……” Palestinians must not be subordinated, in perception or in practice

What is the Occupation if not “subordination” personified??

WORDS THAT DO WORK

peace requires the leadership…of both sides. we ask the Palestinians … Stop using the language of incitement, violence, threats, pushing others to the sea or to the desert.”

Israel’s leaders speak the language of violence, incitement and war virtually every day. No acknowledgement of that, of course. As for “pushing Jews into the sea. No Palestinian has make such a statement in several decades, 1970 or so

“Israelis know what it is like to live their lives with the daily threat of terrorism.

As do Palestinians.

Remind people – again and again – that Israel wants peace. Reason One: If Americans see no hope for peace—if they only see a continuation of a 2,000-year-long episode of “Family Feud”—Americans will not want their government to spend tax dollars or their President’s clout on helping Israel.

Bingo. Israel wants peace in the same vague way that a 13 year old girl may want to be whoever the teen idol of the moment happens to be. Israel has no plan. No means of getting to peace. So to say that Israel wants peace is, once again, meaningless.

fear lurking in the hearts of the lobby, some day Israel will be exposed and Americans will abandon it. that whatever Israel may claim it wants, there will never be peace under terms acceptable to Israel

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