http://www.e-flux.com/journal/the-new-way-of-the-world-part-i-manufacturing-the-neoliberal-subject/
The conception of society as an enterprise made up of enterprises
comprises a new subjective norm, which is no longer precisely that of
the productive subject of industrial societies. The neoliberal subject
in the process of being formed, some of whose main features we wish to
delineate here, is the correlate of an apparatus of performance and
pleasure that is currently the subject of numerous works.
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